Project Goal
The goal of this project was to create a package design that focused on sustainability. This package design was meant to solve an area that was missing in the soap packaging market as well as creating a new and unique design. This package design was then made into a marketing campaign for the product.
Process and Research
Through research into this market, it was clear that there are not many sustainable packaging options for soap. Every aspect of the packaging uses sustainable materials and practices. Recycled cardboard and paper were used for the belly band and the wrap for the soap as they are 100% biodegradable and can be recycled up to seven times. A clay dish is also part of the packaging which is a natural resource and can also be reused. The artwork and designs are printed using algae inks which are renewable, biodegradable and the most sustainable ink currently out there.
Design Solution
The design of Evergreen Handcrafted Soaps creates a brand new and unique product in the market. It is sustainable and also comes with a soap dish which makes it a new form of packaging in the soap packaging market. The soap can also be purchased on its own without the dish to encourage customers to reuse the dish and continue to buy the soap. With more sustainable-conscious buyers in today’s market, this packaging brings a new solution for sustainable soap packaging. Promotional material for the packaging such as a motion graphic and mailer were also made to match the brand and attract new customers.
